Vision
Established in 2022 as an extension of Studio Claudy Jongstra, LOADS is an initiative that centers equitable collaboration to expand artist-activist Claudy Jongstra's commitment to craft preservation and ecosystem conservation on a gentle scale. LOADS Collection is the new, biodynamic textile label by LOADS,
initiated in collaboration with her son, Jesk Jongstra.
LOADS Collection challenges the status quo by making no concessions, giving our clients a fully transparent and ethical product. In our opinion, a sense of luxury cannot arise from depleting resources and exploiting people; it comes from mindful stewardship.
Our clients
Equitable Collaboration
LOADS works collaboratively with changemakers in diverse fields – from biodynamic agriculture and regenerative shepherding to small-scale heritage yarn production. Bringing their transformative work together, LOADS forms a net-positive textile system that incentivizes and supports craft preservation and ecosystem conservation.
Ecological Sensitivity
Transparent partnerships with shepherds and Demeter-certified farmers guarantee exceptional quality, natural fibres and plant-based colours, cultivated on a gentle scale in reciprocal, rather than extractive, relationships with the land. The resulting biodynamic mono-fabrics for LOADS Collection are 100% traceable and biodegradable.
Expert Craftsmanship
An extension of Studio Claudy Jongstra in Friesland, The Netherlands, LOADS draws on 30 years of plant-based pigment research and textile fabrication expertise for the creation of each hand-crafted piece in LOADS Collection. Through workshops and masterclasses, LOADS also extends craft education and advocacy beyond the atelier.